Kraft is unbleached virgin pulp, which is why it tears far less than recycled greyboard at the same weight. That strength is the whole reason kraft dominates grocery, takeaway, and apparel retail: a 120gsm kraft bag carries more load than a 150gsm recycled bag and still folds flat for shipping.

Two stocks cover almost every brief. Natural brown kraft gives the honest, unbleached look that food and organic brands want, and it hides scuffing well. White kraft is the same fibre bleached, so it prints full-colour cleanly while keeping kraft's tear resistance — the usual pick when your artwork has photography or large solid colour blocks.