Custom Floor Displays
Free-standing display units that own a piece of the sales floor. Multi-shelf capacity, printed side wings, and a load-tested structure that holds up for the whole promotion.
Why Custom Floor Displays
A temporary store within the store
A floor-standing display unit (FSDU) does something no shelf can: it creates a branded destination in the middle of a traffic aisle. That is why FSDUs drive the strongest uplift of any temporary display format — and why retailers charge for the space, which means the unit has to earn its footprint over a six to twelve week promotion.
The engineering matters more than on any other display type. A fully loaded FSDU can carry 30-60kg across several shelves, and it has to stay stable when a shopper pulls product from the top row. We size flute grade and shelf support from your actual product weight, then load-test the physical sample rather than assuming.
Specifications
Standard Sizes, Materials & Order Info
Typical size
Footprint 300×300mm to 600×400mm; height 1,200-1,800mm including header
Board
B-flute, BC double-wall, or EB double-wall for heavy loads
Shelves
2-6 shelves, flat or angled, with front lips to stop product sliding
Load capacity
5-15kg per shelf; 30-60kg total depending on construction
Printing
Litho-laminated offset CMYK, or high-graphics digital for short runs
Assembly
Flat-pack, typically 4-8 pieces, 3-5 minutes to build in store
MOQ
200 pcs (lower than counter units because unit value is higher)
Lead time
18-25 working days including structural sample and load testing
Built-In Advantages
What Makes Our Custom Floor Displays Stand Out
Load-tested before production
We build the sample, fill it with weight matched to your product, and leave it loaded to check for shelf sag and base creep. You get the test photos before you approve.
Angled shelves with front lips
Product tilts toward the shopper and cannot slide off, so the display still faces correctly when it is two-thirds empty.
Printed side wings
The sides carry as much traffic as the front in an aisle. Full-height printed wings turn the unit into a 180-degree brand statement.
Pre-packed option
We can pack product into the display at our facility so it arrives at the store ready to place — removing the store labour that kills many FSDU rollouts.
Common Uses
Where Custom Floor Displays Are Used
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